- Online retailers and others can easily present
consumers with product information from the manufacturer's server, vastly
improving the shopping experience to increase sales while dramatically
reducing site creation and maintenance costs.
- Consumers can use the product codes to directly access
product support information directly from manufacturers.
- Each Manufacturer need only create and maintain one
master copy of product information on a single server of its choice, vastly
simplifying the task of distributing complete, up-to-date and accurate
product and company data. All manufacturers, small and large, can
easily and inexpensively make their product information globally available
at the time of sale through all participating resellers.
- Distributors and resellers can use product codes from
their existing RDBMS systems now used for inventory control and supply chain
transactions to automatically access accurate and up-to-date product and
company information from the manufacturers. For example, any
manufacturer's B2B Web site can be easily accessed using product
codes, allowing others in the supply chain to use form-based Web pages to
open accounts, place and check on orders, and obtain product, pricing and
policy information from the manufacturer.
- Product and company information can be stored and
transmitted to others using standard XML schemas. XML provides
the universal, extensible open framework needed to allow simple but
universally useful schemas to be introduced early, while permitting more
specific needs to be addressed as a consensus emerges, and this data can be
dynamically accessed via the Internet by product and company code using the
Domain Name System as a directory.
- XSL can be used to integrate XML data fetched from the
manufacturers servers into the consumer's shopping experience.
Depending on the application, the transformation could be executed on the
manufacturer's server, the resellers' server, or the client's Web browser.