Today, the typical online shopping experience seldom provides the customer with the accurate, detailed and up-to-date product needed to effectively promote the products offered or to permit the customer to make informed purchases. Online resellers often have no easy way to obtain the needed product information or to integrate that information into their Web sites, particularly when a large number of different products from many different manufacturers is being offered. Although manufacturers normally have the needed product information, and are often already presenting it on their own corporate websites, no easy way exists to present that information to shoppers.
UPC Link created the solution! Each manufacturer is provided with a new DNS domain name which can be derived from the company code that manufacturer uses in its existing product barcodes barcodes. The manufacturer then only needs to maintain a single master copy of its product and company information on its registered Web server. The existing Internet Domain Name Service is used to translate these product codes in to the corresponding IP addresses of the manufacturers' registered servers. Online resellers can derive the new domain names from the universal product codes of the products being sold, enabling them to easily integrate the product information from the manufacturer's servers into the web pages the resellers deliver to their customers.
The results are dramatic. Resellers can automatically integrate detailed product information to their customers' shopping experience, and manufacturers eliminate the need to manage the distribution of data to individual retailers. Both retailers and manufacturers realize substantial savings while, at the same time, becoming more confident that each customer considering an online purchase will be provided with the best information available.
Using the patented UPC Link technology, online retailers and manufacturers alike will be able to provide their customers with compelling product information at the time when it's most needed: when purchasing decisions are being made.